Visual identity developed for the Roncão hotels, in Alentejo.
The area used for the hotels once belonged to the portuguese monarchy, and the project has a close relationship with the history and legacy of the territory.
After a long and thorough investigation on the history of the area, we developed a series of symbols to represent each particular part and detail of Roncão.
Each variation of the logo, with relation to the different hotels and clubs, represents the variety and complexity of what we found.
Art Direction: Eduardo Aires
Design: Eduardo Aires, José Cardoso
DTP: Fernando Pendão
Photography: Jorge Almeida